Growth
Sonic against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 34 |
S
Sonic
|
+9.1% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Sonic locations across 22 US states.
Tracked stores by state
- Texas 20
- Arkansas 10
- Oklahoma 10
- Louisiana 4
- Tennessee 4
- Arizona 3
- Kansas 3
- Missouri 3
- North Carolina 3
- Alabama 2
- Georgia 2
- Illinois 2
- Ohio 2
- Alaska 1
- California 1
- Colorado 1
- Florida 1
- Kentucky 1
- Mississippi 1
- New Jersey 1
- New Mexico 1
- Virginia 1
Customer overlap
Who shops at Sonic
Tracked chains Sonic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Memphis Nsa Commissary
100
Memphis Nsa Commissary
100
F
Fastimes
82
F
Fastimes Community Market
82
N
Naifeh's Food Market
69
C
Casino Grocery & Market
68
C
Care-A-Lot Pet Supply
67
Care-A-Lot Pet Supply
67
M
Moyock Animal Hospital
67
E
Eagle Pass Water Works
61
E
Eagle Creek Golf Club & Grill
56
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