Growth
La Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 95 | L La Mexicana | +0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked La Mexicana locations across 28 US states.
Tracked stores by state
- Texas 10
- Wisconsin 7
- California 6
- Georgia 5
- Florida 4
- Indiana 4
- Michigan 4
- Pennsylvania 3
- South Carolina 3
- Kentucky 2
- Louisiana 2
- Maryland 2
- New Jersey 2
- Ohio 2
- Oregon 2
- Tennessee 2
- Connecticut 1
- Iowa 1
- Illinois 1
- Massachusetts 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Nevada 1
- New York 1
- Virginia 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at La Mexicana
Tracked chains La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado Gran Morelos
100
T
Third Base Market & Spirits
95
L
La Mexicanita Fresh Market
73
N
Nagra Pump and Pantry
67
T
Twins Food Mart
66
S
San Paso Truck Stop
57
M
Maxx Foods
53
T
Templeton Market & Deli
42
A
Army-Air Force Exchange Serv
38
Army-Air Force Exchange Serv
38
A
Alpine Market
35
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