Growth
La Mexicana against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Mexicana's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked La Mexicana locations across 18 US states.
Tracked stores by state
- Georgia 4
- Texas 4
- Florida 3
- Michigan 3
- California 2
- Indiana 2
- Kentucky 2
- Maryland 2
- Ohio 2
- Pennsylvania 2
- Wisconsin 2
- Iowa 1
- New Mexico 1
- New York 1
- South Carolina 1
- Tennessee 1
- Virginia 1
- Wyoming 1
Customer overlap
Who shops at La Mexicana
Tracked chains La Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado Gran Morelos
100
L
La Mexicanita Fresh Market
78
A
Albany Housing Authority
44
N
Nagra Pump and Pantry
31
C
Carnival Market
25
C
Carniceria Guanajuato
19
C
Corporate Cars
17
T
Tienda Morelos
16
R
Restaurant
14
More trends