Growth
Fiesta Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fiesta Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 58 | F Fiesta Mexicana | -6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Fiesta Mexicana locations across 26 US states.
Tracked stores by state
- Montana 7
- North Carolina 7
- Alabama 6
- California 5
- Kentucky 5
- Arizona 4
- Colorado 2
- Georgia 2
- Illinois 2
- Indiana 2
- New Jersey 2
- Nevada 2
- New York 2
- Tennessee 2
- Texas 2
- Connecticut 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- New Mexico 1
- Ohio 1
- Washington 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Fiesta Mexicana
Tracked chains Fiesta Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
City of Taylorsville
100
T
Taylorsville Country Club
91
R
Raley's Supermarket
81
L
London Tire Center
74
J
Jackson Energy Cooperative
70
Jackson Energy Cooperative
70
L
London Utility Commission
68
H
Hometown Grocery
62
L
London Smoke Tobacco Outlet
58
L
Lannings Foods
54
L
Laurel County Clerk's Office
51
More trends