Growth
El Patron against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Patron's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 22 | E El Patron | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked El Patron locations across 26 US states.
Tracked stores by state
- Alabama 7
- California 7
- Illinois 6
- Texas 5
- Georgia 3
- Kansas 3
- Pennsylvania 3
- Virginia 3
- Indiana 2
- Michigan 2
- Missouri 2
- North Carolina 2
- New Jersey 2
- New Mexico 2
- New York 2
- Ohio 2
- South Carolina 2
- Tennessee 2
- Colorado 1
- Florida 1
- Louisiana 1
- Massachusetts 1
- Mississippi 1
- Nebraska 1
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at El Patron
Tracked chains El Patron customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Alabama Electric Cooperative
100
Central Alabama Electric Cooperative
100
J
Johnson's Giant Food
89
B
Big E's Quik Mart
66
J
Johnson's Giant Foods
66
C
Catamount Travel Center
63
F
Fresh Value
60
Fresh Value
60
R
Russell Do It Centers
47
K
Kwik Sack
44
More trends