Growth
Baker's Drive-Thru against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baker's Drive-Thru's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 40 |
B
Baker's Drive-Thru
|
-6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Baker's Drive-Thru locations across 1 US state.
Tracked stores by state
- California 33
Customer overlap
Who shops at Baker's Drive-Thru
Tracked chains Baker's Drive-Thru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rosa Maria's
22
A
Amapola Rico Taco
18
S
Sandals Church
17
Sandals Church
17
S
Shiki Sushi Teppan BBQ & Sports Bar
17
R
Redlands Ranch Market
15
G
Georges Burgers
14
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