Growth
Baker's Drive-Thru against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baker's Drive-Thru's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 55 |
B
Baker's Drive-Thru
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Baker's Drive-Thru locations across 1 US state.
Tracked stores by state
- California 21
Customer overlap
Who shops at Baker's Drive-Thru
Tracked chains Baker's Drive-Thru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rosa Maria's
60
A
Amapola Rico Taco
48
S
Shiki Sushi Teppan BBQ & Sports Bar
45
G
Georges Burgers
39
R
Redlands DMV
39
N
Nike Outlet Redlands
38
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