Growth
Azteca Mexican against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Azteca Mexican's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
124 tracked Azteca Mexican locations across 33 US states.
Tracked stores by state
- California 21
- Texas 9
- Washington 9
- Florida 6
- New York 6
- Tennessee 6
- Alabama 5
- Colorado 5
- Michigan 5
- North Carolina 5
- Ohio 5
- Virginia 4
- Georgia 3
- Iowa 3
- Idaho 3
- Illinois 3
- Wisconsin 3
- Indiana 2
- Massachusetts 2
- Minnesota 2
- Missouri 2
- New Jersey 2
- Oklahoma 2
- South Carolina 2
- Delaware 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- North Dakota 1
- Nebraska 1
- South Dakota 1
Customer overlap
Who shops at Azteca Mexican
Tracked chains Azteca Mexican customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cefco Wash
100
P
Paul's Big M
92
T
The Wildcat Sports Pub
78
P
Premier Ag
66
O
Ontario Orchards
64
A
Azalea Inn & Time Out Sports Bar
62
L
Little Creek Commissary
55
B
Bosco's
52
More trends