Growth
Donut Express against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Donut Express locations across 6 US states.
Tracked stores by state
- Texas 8
- California 5
- Kentucky 3
- Alabama 1
- Illinois 1
- Massachusetts 1
Customer overlap
Who shops at Donut Express
Tracked chains Donut Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
1
146 Travel Center
100
P
Providence Mart
71
C
Cox's Variety & Pharmacy
40
B
Beech Grove Market - M&S Liquor
38
L
La Cima Mexican Cuisine Grill and Bar
38
D
Decatur Utilities
31
T
Taqueria Mexicano Estilo Jalisco
24
D
Dixie Animal Hospital
24
E
El Nopal Mexican Food
24
More trends