Trends · data through September 2026

Car Dealers in Wisconsin

Iceflower tracks 326 stores from 308 car dealer chains in Wisconsin. Lakeside International Trucks grew fastest over the last year, ahead of CarMax and Lynch Chevrolet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
308
Tracked stores
326
Consumer panel
130M+

Growth ranking

Fastest-growing tracked car dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lakeside International Trucks and CarMax sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lakeside International Trucks - +3.9%
2 C CarMax logo CarMax - +3.4%
3 L Lynch Chevrolet - +2.4%
  • Toyota
  • CarMax
  • Wilde Honda
  • Kunes Buick GMC
  • Lynch Chevrolet
  • Russ Darrow Kia
  • Serra Toyota
  • Other tracked chains

Store footprint

Store map

326 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Toyota (2)
  • CarMax (4)
  • Wilde Honda (1)
  • Kunes Buick GMC (2)
  • Lynch Chevrolet (3)
  • Russ Darrow Kia (2)
  • Serra Toyota (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 C CarMax logo CarMax 4
  • 2 L Lakeside International Trucks 3
  • 3 L Lynch Chevrolet 3
  • 4 B Byrider logo Byrider 2
  • 5 S Symdon Chevrolet 2
  • 6 B Bobcat Plus 2
  • 7 W Wisconsin Kenworth 2
  • 8 A Autoplex 2
  • 9 L Lang Equipment LLC 2
  • 10 R Russ Darrow Kia 2
  • 11 K Kunes Buick GMC 2
  • 12 T Toyota 2
  • 13 M Milwaukee Powersports 1
  • 14 N Nissan Lake Country 1
  • 15 M Markquart Toyota 1
  • 16 E Ewald Kia 1
  • 17 L Lynch Truck Center 1
  • 18 K Kunes Buick GMC of Greenfield 1
  • 19 H Hyundai of Eau Claire 1
  • 20 B Bryden Motors 1
  • 21 H Homan Chevrolet GMC 1
  • 22 B Brickner's of Wausau 1
  • 23 Z Zimbrick BMW of Madison 1
  • 24 L Lomira Auto 1
  • 25 H Husher Car Company 1
  • 26 U Uptown Chrysler Dodge Jeep Ram 1
  • 27 M Morrie's Eau Claire Subaru Parts Department 1
  • 28 B Bergstrom Automotive 1
  • 29 C Chippewa Valley Mazda 1
  • 30 L Len Dudas Motors 1
  • 31 F Fox Valley Truck 1
  • 32 D Dorsch West 1
  • 33 H Hartnell Chevrolet 1
  • 34 H Homan Chrysler Dodge Jeep Ram 1
  • 35 C Classic Motorcars 1
  • 36 G Gandrud Chevrolet 1
  • 37 A Ashland Ford Chrysler 1
  • 38 Z Zeigler Honda of Racine 1
  • 39 Z Zeigler Subaru of Kenosha 1
  • 40 M Metro Ford of Madison 1
  • 41 C Compton Motors 1
  • 42 B Boucher Hyundai of Janesville 1
  • 43 K Kayser Automotive Group 1
  • 44 R Roger Palmen Chevrolet logo Roger Palmen Chevrolet 1
  • 45 F Ford of Lake Geneva, LLC 1
  • 46 C CarBox logo CarBox 1
  • 47 U Uptown Chevrolet 1
  • 48 A All World Ford 1
  • 49 T Timber Ford of Hayward, Inc. 1
  • 50 N Newman Chevrolet 1

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