Trends · data through July 2026

Vehicle Services in Wisconsin

Iceflower tracks 85 stores from 30 vehicle services chains in Wisconsin. Discount Tire grew fastest over the last year, ahead of Tires Plus and Jiffy Lube.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
30
Tracked stores
85
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vehicle services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Discount Tire and Tires Plus sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Discount Tire logo Discount Tire - +9.3%
2 T Tires Plus - +8.2%
3 J Jiffy Lube logo Jiffy Lube - +8.1%
4 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change - +1.8%
5 T Take 5 Oil Change logo Take 5 Oil Change - -1.0%
6 F Firestone Complete Auto Care logo Firestone Complete Auto Care - -2.0%
  • Valvoline Instant Oil Change
  • Take 5 Oil Change
  • Firestone Complete Auto Care
  • Discount Tire
  • Russ Darrow Honda
  • Tires Plus
  • Kenosha Toyota
  • Other tracked chains

Store footprint

Store map

85 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Valvoline Instant Oil Change (23)
  • Take 5 Oil Change (15)
  • Firestone Complete Auto Care (7)
  • Discount Tire (4)
  • Russ Darrow Honda (1)
  • Tires Plus (5)
  • Kenosha Toyota (1)
  • Other tracked chains

Top tracked chains by store count

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