Trends · data through July 2026

Financial Services in the United States

Iceflower tracks 926 stores from 584 financial services chains in the United States. Express Tax grew fastest over the last year, ahead of PLS Check Cashers and State Employees Credit Union.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
584
Tracked stores
926
Consumer panel
130M+

Growth ranking

Fastest-growing tracked financial services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express Tax and PLS Check Cashers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express Tax ▲5 +17.2%
2 P PLS Check Cashers ▲3 +15.2%
3 S State Employees Credit Union - +15.1%
4 K Kroger Money Services logo Kroger Money Services ▲1 +11.5%
5 F First Command logo First Command ▲5 +6.0%
6 H Heritage ▲5 +2.4%
7 S State Bank of Southern Utah logo State Bank of Southern Utah ▲3 +2.2%
8 F Fry's Money Services logo Fry's Money Services - +0.8%
9 P Peoples Bank ▲2 +0.3%
10 P Pioneer Bank ▲1 -0.2%
11 C Chase logo Chase ▲2 -1.6%
12 C Community State Bank ▲1 -3.4%
13 B Barri Financial Group logo Barri Financial Group ▲1 -4.6%
14 H Huntington Bank logo Huntington Bank ▲1 -5.1%
15 F Fifth Third Bank logo Fifth Third Bank ▲1 -9.4%
  • Kroger Money Services
  • H&R Block
  • Bank of America
  • Western Union
  • Citizens Bank
  • Ria Money Transfer
  • Fry's Money Services
  • Other tracked chains

Store footprint

Store map

926 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Kroger Money Services (10)
  • H&R Block (66)
  • Bank of America (12)
  • Western Union (50)
  • Citizens Bank (9)
  • Ria Money Transfer (5)
  • Fry's Money Services (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 H H&R Block logo H&R Block 66
  • 2 W Western Union logo Western Union 50
  • 3 C Capital One logo Capital One 16
  • 4 J Jackson Hewitt Tax Service logo Jackson Hewitt Tax Service 15
  • 5 B Bank of America logo Bank of America 12
  • 6 K Kroger Money Services logo Kroger Money Services 10
  • 7 C Citizens Bank logo Citizens Bank 9
  • 8 H Huntington Bank logo Huntington Bank 8
  • 9 C Community Bank logo Community Bank 8
  • 10 C Charles Schwab logo Charles Schwab 8
  • 11 P Pioneer Bank 7
  • 12 F First Command logo First Command 7
  • 13 C Chase logo Chase 7
  • 14 B Barri Financial Group logo Barri Financial Group 6
  • 15 S State Employees Credit Union 6
  • 16 R Ria Money Transfer logo Ria Money Transfer 5
  • 17 F Five Star Bank 5
  • 18 W WaFd Bank logo WaFd Bank 5
  • 19 F First Citizens Bank logo First Citizens Bank 5
  • 20 E Express Tax 4
  • 21 3 3 Rivers Federal Credit Union logo 3 Rivers Federal Credit Union 4
  • 22 H Heritage 4
  • 23 F First Bank 4
  • 24 F Farmers & Merchants Bank 4
  • 25 F Fifth Third Bank logo Fifth Third Bank 4
  • 26 C Central Bank logo Central Bank 4
  • 27 C Community State Bank 4
  • 28 P PLS Check Cashers 4
  • 29 C Clover 4
  • 30 F First Convenience Bank 4
  • 31 V Village Bank logo Village Bank 3
  • 32 C Community First Credit Union logo Community First Credit Union 3
  • 33 S State Bank of Southern Utah logo State Bank of Southern Utah 3
  • 34 F Fry's Money Services logo Fry's Money Services 3
  • 35 P Pathfinder Bank 3
  • 36 A Arrow Bank 3
  • 37 P Peoples Bank 3
  • 38 H Horizon Bank logo Horizon Bank 3
  • 39 T Tri City National Bank logo Tri City National Bank 3
  • 40 H Home Bank 2
  • 41 A Academy Mortgage 2
  • 42 R Resurgens Bank 2
  • 43 E Edward Jones logo Edward Jones 2
  • 44 U United Bank logo United Bank 2
  • 45 F Franklin Bank 2
  • 46 B Bank of England 2
  • 47 L Liberty University logo Liberty University 2
  • 48 R Regions Bank logo Regions Bank 2
  • 49 T Town & Country Bank 2
  • 50 A Allendale 2

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