Trends · data through July 2026

Financial Services in New York

Iceflower tracks 92 stores from 57 financial services chains in New York. H&R Block grew fastest over the last year, ahead of Five Star Bank and Pioneer Bank.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
57
Tracked stores
92
Consumer panel
130M+

Growth ranking

Fastest-growing tracked financial services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. H&R Block and Five Star Bank sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H H&R Block logo H&R Block ▲1 -4.5%
2 F Five Star Bank - -13.5%
3 P Pioneer Bank - -22.9%
4 W Western Union logo Western Union - -27.2%
5 P Pathfinder Bank ▼1 -33.1%
6 M M&T Bank logo M&T Bank - -55.7%
  • Sunmark Federal Credit Union
  • Western Union
  • Community Bank
  • Beginnings Credit Union
  • Pioneer Bank
  • First Niagara Bank
  • Targeted Lease Capital LLC
  • Other tracked chains

Store footprint

Store map

92 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Sunmark Federal Credit Union (1)
  • Western Union (12)
  • Community Bank (5)
  • Beginnings Credit Union (2)
  • Pioneer Bank (7)
  • First Niagara Bank (1)
  • Targeted Lease Capital LLC (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Western Union logo Western Union 12
  • 2 P Pioneer Bank 7
  • 3 C Community Bank logo Community Bank 5
  • 4 F Five Star Bank 4
  • 5 H H&R Block logo H&R Block 3
  • 6 A Arrow Bank 3
  • 7 P Pathfinder Bank 3
  • 8 M M&T Bank logo M&T Bank 3
  • 9 B Beginnings Credit Union 2
  • 10 R Reliant Credit Union 2
  • 11 C Citizens Bank logo Citizens Bank 2
  • 12 F Finesseville 1
  • 13 L Lakeshore Capital 1
  • 14 H Hudson Transition Partners 1
  • 15 P Patchogue 1
  • 16 L Legacy Banks 1
  • 17 B Brooklyn FI 1
  • 18 S Spear CPA CFP 1
  • 19 N New York Cty 1
  • 20 A Adirondack Bank 1
  • 21 H Happy Returns 1
  • 22 S Sunmark Federal Credit Union 1
  • 23 C Charles Schwab logo Charles Schwab 1
  • 24 I Ithaca Ny 1
  • 25 M Macquarie Group 1
  • 26 R Raymond James logo Raymond James 1
  • 27 E Empire City Tax 1
  • 28 E Empire State Bank 1
  • 29 F Finhabits 1
  • 30 V Vola 1
  • 31 B Bessemer Trust 1
  • 32 H Hollis Tax 1
  • 33 C Citizen Stock 1
  • 34 B Bilt Rewards logo Bilt Rewards 1
  • 35 F First Niagara Bank 1
  • 36 T Targeted Lease Capital LLC 1
  • 37 F First Source Federal Credit Union 1
  • 38 B Bank of America logo Bank of America 1
  • 39 C Christopher Lobo 1
  • 40 C Christopher Spratt 1
  • 41 S Simon's Agency 1
  • 42 A Apple Bank 1
  • 43 S Southern Chautauqua Federal Cu 1
  • 44 E EG Tax 1
  • 45 E Edward Jones logo Edward Jones 1
  • 46 V Vestal Jump 1
  • 47 A AdironTax 1
  • 48 J Jackson Hewitt Tax Service logo Jackson Hewitt Tax Service 1
  • 49 P Peoples Security Bank & Trust 1
  • 50 W Woori Bank 1

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