Trends · data through September 2026

Charities & Nonprofits in Virginia

Iceflower tracks 58 stores from 39 charities & nonprofits in Virginia. Habitat for Humanity grew fastest over the last year, ahead of VFW and Salvation Army.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
39
Tracked stores
58
Consumer panel
130M+

Growth ranking

Fastest-growing tracked charities & nonprofits

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Habitat for Humanity and VFW sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Habitat for Humanity logo Habitat for Humanity - +18.4%
2 V VFW logo VFW - -9.8%
3 S Salvation Army logo Salvation Army - -21.3%
  • Salvation Army
  • Habitat for Humanity
  • Boys & Girls Clubs of America
  • Turning Point
  • VFW
  • Peninsula Rescue Mission
  • Habitat for Humanity Prince William County
  • Other tracked chains

Store footprint

Store map

58 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Salvation Army (7)
  • Habitat for Humanity (9)
  • Boys & Girls Clubs of America (1)
  • Turning Point (1)
  • VFW (4)
  • Peninsula Rescue Mission (1)
  • Habitat for Humanity Prince William County (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Habitat for Humanity logo Habitat for Humanity 9
  • 2 S Salvation Army logo Salvation Army 7
  • 3 V VFW logo VFW 4
  • 4 G Green Drop 2
  • 5 A American Cancer Society logo American Cancer Society 2
  • 6 B Boys & Girls Clubs of America logo Boys & Girls Clubs of America 1
  • 7 P Portsmouth Partnership 1
  • 8 L Louisa County Athletic Boosters 1
  • 9 F Foodbank of Southeastern Virginia and the Eastern Shore 1
  • 10 I Izaak Walton League of America 1
  • 11 D Dayspring Annual Benefit Auction 1
  • 12 N Nami logo Nami 1
  • 13 C Catholic Charities logo Catholic Charities 1
  • 14 F Friends of the Blue Ridge 1
  • 15 V Virginia Native Plant Society 1
  • 16 F Friends of Barnabas 1
  • 17 M Masonic Temple 1
  • 18 I Isle of Wight Ruritan Club 1
  • 19 G Grace Ministries 1
  • 20 E Elkton Area United Services 1
  • 21 S Samaritan Inn 1
  • 22 V Veterans of Foreign Wars logo Veterans of Foreign Wars 1
  • 23 T Turning Point 1
  • 24 P Peninsula Rescue Mission 1
  • 25 H Habitat for Humanity Prince William County 1
  • 26 V Valley Mission 1
  • 27 A American Red Cross logo American Red Cross 1
  • 28 T The Free Shop 1
  • 29 W Winchester Chapter of IWLA 1
  • 30 L Leesburg Moose Lodge 1
  • 31 H Hampton Roads Community Foundation logo Hampton Roads Community Foundation 1
  • 32 B Black Bear Composting 1
  • 33 V Virginia Environmental Resources 1
  • 34 E Earth Sangha logo Earth Sangha 1
  • 35 A Aquia Harbour Inn 1
  • 36 L Lynchburg Community Action 1
  • 37 V Virginia Baptist Homes 1
  • 38 C Capital Region Land Conservancy 1
  • 39 O Operation Blessing 1

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