Growth
United Way against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks United Way's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Habitat for Humanity
|
+1.0% |
| 2 |
S
Salvation Army
|
-3.4% |
| 3 |
V
VFW
|
+5.0% |
| 4 |
B
Boys & Girls Clubs of America
|
+7.4% |
| 5 | T Turning Point | -5.9% |
| 6 |
V
Volunteers of America
|
-20.7% |
| 7 |
C
Catholic Charities
|
-15.9% |
| 8 | G Guilderland Food Pantry | - |
| 9 | T The Lovelady Center | - |
| 10 |
V
Veterans of Foreign Wars
|
-7.6% |
| 19 |
U
United Way
|
-36.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked United Way locations across 12 US states.
Tracked stores by state
- Indiana 3
- Ohio 3
- Florida 2
- New York 2
- Alaska 1
- California 1
- Connecticut 1
- Georgia 1
- Maine 1
- North Carolina 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at United Way
Tracked chains United Way customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Travelers
100
Travelers
100
C
City Of Syracuse
41
City Of Syracuse
41
T
Tops Market
14
J
JMA Wireless Dome
13
More trends