Trends · data through July 2026

Auto Rental Services in the United States

Iceflower tracks 1,524 stores from 60 auto rental services chains in the United States. Budget Car Rental grew fastest over the last year, ahead of Budget Truck Rental and Budget.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
1,524
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget Car Rental and Budget Truck Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget Car Rental logo Budget Car Rental - +8.4%
2 B Budget Truck Rental - +7.9%
3 B Budget logo Budget - +6.8%
4 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +6.2%
5 A Alamo Rent A Car logo Alamo Rent A Car - -3.3%
6 P Payless Car Rental logo Payless Car Rental ▲1 -3.3%
7 N National Car Rental logo National Car Rental - -3.9%
8 A Avis Car Rental logo Avis Car Rental ▲1 -9.1%
9 A ACE Rent A Car logo ACE Rent A Car ▲1 -25.6%
10 H Hertz logo Hertz ▼1 -32.9%
11 T Thrifty Car Rental logo Thrifty Car Rental ▼1 -55.6%
12 D Dollar Car Rental logo Dollar Car Rental - -59.3%
13 Z Zipcar logo Zipcar ▼1 -74.5%
  • Enterprise Rent-A-Car
  • Alamo Rent A Car
  • Avis Car Rental
  • Hertz
  • National Car Rental
  • Budget
  • Budget Car Rental
  • Other tracked chains

Store footprint

Store map

1,524 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (915)
  • Alamo Rent A Car (91)
  • Avis Car Rental (77)
  • Hertz (93)
  • National Car Rental (83)
  • Budget (40)
  • Budget Car Rental (40)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 915
  • 2 H Hertz logo Hertz 93
  • 3 A Alamo Rent A Car logo Alamo Rent A Car 91
  • 4 N National Car Rental logo National Car Rental 83
  • 5 A Avis Car Rental logo Avis Car Rental 77
  • 6 B Budget logo Budget 40
  • 7 B Budget Car Rental logo Budget Car Rental 40
  • 8 T Thrifty Car Rental logo Thrifty Car Rental 34
  • 9 B Budget Truck Rental 27
  • 10 S Sixt logo Sixt 23
  • 11 D Dollar Car Rental logo Dollar Car Rental 18
  • 12 F Fox Rent A Car logo Fox Rent A Car 14
  • 13 A ACE Rent A Car logo ACE Rent A Car 10
  • 14 P Payless Car Rental logo Payless Car Rental 8
  • 15 Z Zipcar logo Zipcar 3
  • 16 M Mike Albert Rental 2
  • 17 R Routes Car Rental 2
  • 18 N Nu Car Rentals logo Nu Car Rentals 2
  • 19 J Just 4 Wheels 1
  • 20 D Dirt Cheap Car Rental San Diego 1
  • 21 B Boathouse Cart & Bike Rental 1
  • 22 A Alex City Rentals 1
  • 23 E Erie Island Carts 1
  • 24 K Key West Airport Rental Car 1
  • 25 E Euro Motor Club 1
  • 26 Z Zipcar Clarendon Metro 1
  • 27 T Thesunshinerides 1
  • 28 M Milpas Rental 1
  • 29 P PY Rentals 1
  • 30 A Acadia GEM logo Acadia GEM 1
  • 31 G Great Am Bagl Term B S 1
  • 32 S Saugerties Rental 1
  • 33 S Silver Rental 1
  • 34 R Rental Car Center 1
  • 35 A Americar 1
  • 36 W Windy City EV 1
  • 37 B Boston Car Rental 1
  • 38 J JP Car Rental 1
  • 39 S San Diego Rent a Car 1
  • 40 H Hanover Rental Cars 1
  • 41 C Carriage House Charters 1
  • 42 R Rideshare Carz 1
  • 43 Z Zipcar Greenbelt Metro logo Zipcar Greenbelt Metro 1
  • 44 M McCurry Van & Car Rental 1
  • 45 N National 1
  • 46 E Easirenta 1
  • 47 A Action Car Rental 1
  • 48 E Economy Rent a Car logo Economy Rent a Car 1
  • 49 H Hawaii Forever Rent a Car 1
  • 50 A Allstate Rental 1

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