Trends · data through September 2026

Auto Rental Services in the United States

Iceflower tracks 5,140 stores from 255 auto rental service chains in the United States. Alamo Rent A Car grew fastest over the last year, ahead of Enterprise Rent-A-Car and Sixt.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
255
Tracked stores
5,140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Alamo Rent A Car and Enterprise Rent-A-Car sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Alamo Rent A Car logo Alamo Rent A Car ▲1 +13.8%
2 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +7.1%
3 S Sixt logo Sixt - -0.3%
4 B Budget logo Budget - -3.7%
5 B Budget Car Rental logo Budget Car Rental - -4.6%
6 N National Car Rental logo National Car Rental - -7.4%
7 A Avis Car Rental logo Avis Car Rental - -7.8%
8 N NextCar ▲3 -9.6%
9 A ACE Rent A Car logo ACE Rent A Car ▲3 -20.6%
10 R Rent-A-Wreck logo Rent-A-Wreck ▲2 -22.2%
11 E Easirent Car Rental logo Easirent Car Rental ▲1 -25.7%
12 F Fox Rent A Car logo Fox Rent A Car - -34.3%
13 H Hertz logo Hertz ▼1 -40.2%
14 U U-Save Car & Truck Rental - -42.7%
15 T Thrifty Car Rental logo Thrifty Car Rental ▼2 -44.6%
  • Enterprise Rent-A-Car
  • Avis Car Rental
  • Alamo Rent A Car
  • Hertz
  • National Car Rental
  • Budget
  • Budget Car Rental
  • Other tracked chains

Store footprint

Store map

5,140 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (2,469)
  • Avis Car Rental (590)
  • Alamo Rent A Car (192)
  • Hertz (536)
  • National Car Rental (219)
  • Budget (82)
  • Budget Car Rental (309)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car 2,469
  • 2 A Avis Car Rental logo Avis Car Rental 590
  • 3 H Hertz logo Hertz 536
  • 4 B Budget Car Rental logo Budget Car Rental 309
  • 5 N National Car Rental logo National Car Rental 219
  • 6 A Alamo Rent A Car logo Alamo Rent A Car 192
  • 7 D Dollar Car Rental logo Dollar Car Rental 132
  • 8 T Thrifty Car Rental logo Thrifty Car Rental 122
  • 9 B Budget logo Budget 82
  • 10 S Sixt logo Sixt 60
  • 11 P Payless Car Rental logo Payless Car Rental 57
  • 12 N National 22
  • 13 Z Zipcar logo Zipcar 22
  • 14 F Fox Rent A Car logo Fox Rent A Car 19
  • 15 A ACE Rent A Car logo ACE Rent A Car 15
  • 16 N NextCar 10
  • 17 E Easirent Car Rental logo Easirent Car Rental 9
  • 18 U U-Save Car & Truck Rental 8
  • 19 R Rent-A-Wreck logo Rent-A-Wreck 7
  • 20 A Advantage Rent A Car 6
  • 21 A Airport Van Rental logo Airport Van Rental 3
  • 22 E Economy Rent a Car logo Economy Rent a Car 3
  • 23 A Affordable Auto Rental 3
  • 24 E Easirent logo Easirent 2
  • 25 N Nifty Car Rental 2
  • 26 B Budget Rent A Car logo Budget Rent A Car 2
  • 27 A Airport Rent-A-Car 2
  • 28 C Citywide Auto Rentals 2
  • 29 J Just Four Wheels 2
  • 30 S Silver Car 2
  • 31 A Agro Lake 2
  • 32 M Midway Car Rental 2
  • 33 M Mike Albert Rental 2
  • 34 N Nu Car Rentals logo Nu Car Rentals 2
  • 35 R Routes Car Rental 2
  • 36 B Budget Car and Truck Rental of Birmingham 1
  • 37 M Martini's Auto Sales 1
  • 38 B Best Rate Parking & ACE Car Rental 1
  • 39 P Put in Bay Golf Cart Depot 1
  • 40 C Car Rental desk 1
  • 41 E Economy Car Rental 1
  • 42 C Classic Rent a Car 1
  • 43 E Explore Juneau logo Explore Juneau 1
  • 44 V Vans To Go logo Vans To Go 1
  • 45 G Great Am Bagl Term B S 1
  • 46 C Clubs car rental 1
  • 47 C Club Sportiva 1
  • 48 V VI Enterprises 1
  • 49 I Imagine That Tool Rental 1
  • 50 R Ride Now Rental Cars 1

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