Growth
Zipcar against its category
The biggest tracked US auto rental service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zipcar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Enterprise Rent-A-Car
|
+7.1% |
| 2 |
A
Avis Car Rental
|
-7.8% |
| 3 |
A
Alamo Rent A Car
|
+13.8% |
| 4 |
H
Hertz
|
-40.2% |
| 5 |
N
National Car Rental
|
-7.4% |
| 6 |
B
Budget
|
-3.7% |
| 7 |
B
Budget Car Rental
|
-4.6% |
| 8 |
S
Sixt
|
-0.3% |
| 9 |
P
Payless Car Rental
|
- |
| 10 |
A
ACE Rent A Car
|
-20.6% |
| 19 |
Z
Zipcar
|
-80.1% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Zipcar locations across 5 US states.
Tracked stores by state
- Massachusetts 18
- California 1
- Illinois 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Zipcar
Tracked chains Zipcar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bi-Rite Market
100
Bi-Rite Market
100
R
Rainbow Grocery
89
M
MTA
58
MTA
58
G
Gus's Community Market
49
Gus's Community Market
49
L
Luke's Local
47
M
Morton Williams
36
Morton Williams
36
F
Fairway Market
30
Fairway Market
30
More trends