Trends · data through September 2026

Auto Rental Services in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 95 stores from 16 auto rental service chains in Boston-Cambridge-Newton, MA-NH. Budget Car Rental grew fastest over the last year, ahead of National Car Rental and Hertz.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
95
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget Car Rental and National Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget Car Rental logo Budget Car Rental ▲1 +16.2%
2 N National Car Rental logo National Car Rental ▲1 +9.3%
3 H Hertz logo Hertz - -11.3%
4 A Avis Car Rental logo Avis Car Rental - -18.9%
5 Z Zipcar logo Zipcar ▼2 -75.5%
  • Enterprise Rent-A-Car
  • Budget Car Rental
  • Alamo Rent A Car
  • National Car Rental
  • Zipcar
  • Hertz
  • Sixt
  • Other tracked chains

Store footprint

Store map

95 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (46)
  • Budget Car Rental (4)
  • Alamo Rent A Car (2)
  • National Car Rental (3)
  • Zipcar (17)
  • Hertz (6)
  • Sixt (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.