Trends · data through July 2026

Auto Rental Services in New York

Iceflower tracks 48 stores from 9 auto rental services chains in New York. National Car Rental grew fastest over the last year, ahead of Budget Truck Rental and Enterprise Rent-A-Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
48
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. National Car Rental and Budget Truck Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N National Car Rental logo National Car Rental - +5.5%
2 B Budget Truck Rental - +4.8%
3 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +4.3%
4 A Alamo Rent A Car logo Alamo Rent A Car - -0.9%
5 A Avis Car Rental logo Avis Car Rental - -14.6%
6 H Hertz logo Hertz - -18.4%
  • Enterprise Rent-A-Car
  • Budget Truck Rental
  • Avis Car Rental
  • Hertz
  • Alamo Rent A Car
  • National Car Rental
  • Budget
  • Other tracked chains

Store footprint

Store map

48 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (23)
  • Budget Truck Rental (4)
  • Avis Car Rental (4)
  • Hertz (7)
  • Alamo Rent A Car (3)
  • National Car Rental (4)
  • Budget (1)
  • Other tracked chains

Top tracked chains by store count

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