Growth
Hertz against its category
The biggest tracked US auto rental services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hertz's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Enterprise Rent-A-Car
|
+6.2% |
| 2 |
A
Alamo Rent A Car
|
-3.3% |
| 3 |
A
Avis Car Rental
|
-9.1% |
| 4 |
H
Hertz
|
-32.9% |
| 5 |
N
National Car Rental
|
-3.9% |
| 6 |
B
Budget
|
+6.8% |
| 7 |
B
Budget Car Rental
|
+8.4% |
| 8 | B Budget Truck Rental | +7.9% |
| 9 |
S
Sixt
|
- |
| 10 |
F
Fox Rent A Car
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
93 tracked Hertz locations across 33 US states and DC.
Tracked stores by state
- Florida 11
- California 10
- New York 7
- Texas 7
- Illinois 5
- Georgia 4
- Maryland 4
- Ohio 4
- Virginia 4
- Michigan 3
- North Carolina 3
- District of Columbia 2
- Louisiana 2
- Missouri 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Washington 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Colorado 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- Nevada 1
- Oregon 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Hertz
Tracked chains Hertz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MercyOne Waukee Express Care Clinic
79
MercyOne Waukee Express Care Clinic
79
H
Hy-Vee Distribution
77
Hy-Vee Distribution
77
T
Tropical Sno Ankeny
72
H
Homemakers
64
Homemakers
64
F
FXB Grimes
58
More trends