Growth
Hertz against its category
The biggest tracked US auto rental service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hertz's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Enterprise Rent-A-Car
|
+7.1% |
| 2 |
A
Avis Car Rental
|
-7.8% |
| 3 |
A
Alamo Rent A Car
|
+13.8% |
| 4 |
H
Hertz
|
-40.2% |
| 5 |
N
National Car Rental
|
-7.4% |
| 6 |
B
Budget
|
-3.7% |
| 7 |
B
Budget Car Rental
|
-4.6% |
| 8 |
S
Sixt
|
-0.3% |
| 9 |
P
Payless Car Rental
|
- |
| 10 |
A
ACE Rent A Car
|
-20.6% |
Share of tracked category spend, indexed
Store footprint
Store map
536 tracked Hertz locations across 49 US states and DC.
Tracked stores by state
- California 77
- Florida 54
- New York 33
- Texas 33
- Georgia 26
- Virginia 20
- North Carolina 18
- Illinois 17
- Maryland 17
- Michigan 16
- Ohio 16
- Pennsylvania 13
- South Carolina 12
- Indiana 11
- Arizona 10
- Connecticut 10
- Louisiana 10
- Alabama 9
- New Jersey 9
- Tennessee 9
- Missouri 8
- Washington 8
- Colorado 7
- Massachusetts 7
- Oregon 7
- Hawaii 6
- Kentucky 6
- Utah 6
- Arkansas 5
- Nevada 5
- Wisconsin 5
- Iowa 4
- Nebraska 4
- Oklahoma 4
- Delaware 3
- Idaho 3
- Kansas 3
- Minnesota 3
- Mississippi 3
- North Dakota 3
- Maine 2
- Montana 2
- New Mexico 2
- Rhode Island 2
- South Dakota 2
- Wyoming 2
- Alaska 1
- District of Columbia 1
- New Hampshire 1
- Vermont 1
Customer overlap
Who shops at Hertz
Tracked chains Hertz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends