Growth
Peri Peri Original against its category
The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Peri Peri Original's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KFC
|
+9.6% |
| 2 |
P
Pepe's
|
- |
| 3 |
W
Wingstop
|
- |
| 4 |
S
Slim Chickens
|
+11.3% |
| 5 |
P
Popeyes Louisiana Chicken
|
+18.4% |
| 6 |
M
Morley's
|
+14.6% |
| 7 | D Dixy Chicken | - |
| 8 |
C
Chicken Cottage
|
- |
| 9 |
F
Favorite Chicken
|
+0.9% |
| 10 |
N
Nando's
|
-95.2% |
| 19 | P Peri Peri Original | - |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Peri Peri Original locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- South East 6
- London 5
- East of England 3
- North East 1
Customer overlap
Who shops at Peri Peri Original
Tracked chains Peri Peri Original customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Desi Mart
100
Y
Yarl Petroleum
99
H
Hayes Food Centre
58
S
Sadda Superstore
37
Sadda Superstore
37
Q
Quality Foods
12
Quality Foods
12
Y
YO! Bletchley Tesco Kiosk
8
C
Costco Online Uk Ltd.
8
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