Trends · data through September 2026

Parks in Texas

Iceflower tracks 572 stores from 530 park chains in Texas. Hemisfair Park grew fastest over the last year, ahead of Splash Kingdom and Park Place.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
530
Tracked stores
572
Consumer panel
130M+

Growth ranking

Fastest-growing tracked park chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hemisfair Park and Splash Kingdom sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hemisfair Park logo Hemisfair Park ▲1 +19.6%
2 S Splash Kingdom - +14.2%
3 P Park Place - -2.9%
4 M Memorial Park ▲1 -3.5%
5 N Northwest Park ▼2 -27.0%
6 H Heritage Park logo Heritage Park - -37.6%
  • Kalahari Resorts
  • Six Flags Fiesta Texas
  • Schlitterbahn
  • Deer Park
  • Splashway Waterpark
  • Epic Waters
  • The Post Oak
  • Other tracked chains

Store footprint

Store map

572 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Kalahari Resorts (1)
  • Six Flags Fiesta Texas (1)
  • Schlitterbahn (2)
  • Deer Park (1)
  • Splashway Waterpark (1)
  • Epic Waters (1)
  • The Post Oak (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Heritage Park logo Heritage Park 6
  • 2 H Highland Park 4
  • 3 P Park Place 4
  • 4 C City Park 3
  • 5 H Hemisfair Park logo Hemisfair Park 3
  • 6 S Spring Creek Park 3
  • 7 M Memorial Park 3
  • 8 S Splash Kingdom 3
  • 9 N Northwest Park 3
  • 10 F Freedom Park 2
  • 11 S Shapers logo Shapers 2
  • 12 V Valley View Park 2
  • 13 N Neighborhood Park 2
  • 14 G Gateway Park 2
  • 15 T The Light Park 2
  • 16 N North Park 2
  • 17 B Bellaire Park 2
  • 18 C Central Park 2
  • 19 U University Park 2
  • 20 T The Post Oak 2
  • 21 S Schlitterbahn logo Schlitterbahn 2
  • 22 E EMCSA 1
  • 23 T Texas State Aquarium Picnic Area 1
  • 24 M Martinez Park 1
  • 25 P Palo Alto Park 1
  • 26 H Hawkins Park 1
  • 27 W West Little York Park 1
  • 28 C Colleyville City Park logo Colleyville City Park 1
  • 29 P Padre Island 1
  • 30 C Champions Park North 1
  • 31 M Maverick Plaza 1
  • 32 L Longhorn Cavern 1
  • 33 G Gallegos Park 1
  • 34 B BearX Daycation Resort 1
  • 35 C Cherokee Trace Wildlife Park 1
  • 36 R River Park West 1
  • 37 F Foxmoor Kennels 1
  • 38 S Splash Dayz 1
  • 39 R Russell Creek Park 1
  • 40 C Community Garden 1
  • 41 W White Rock Lake 1
  • 42 B BARk House Social 1
  • 43 L Lady Bird Johnson Muni Park 1
  • 44 B Bissonnet Park 1
  • 45 J Johnson City Park logo Johnson City Park 1
  • 46 M Mont Belvieu City Park 1
  • 47 T The Cove at The Lakefront 1
  • 48 D Deer Park CCTS 1
  • 49 M Magnolia Park 1
  • 50 B Bandera Co. Park 1

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