Trends · data through July 2026

Fast Food Restaurants in Santa Maria-Santa Barbara, CA

Iceflower tracks 59 stores from 17 fast food restaurants chains in Santa Maria-Santa Barbara, CA. Burger King grew fastest over the last year, ahead of McDonald's and Taco Bell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
59
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast food restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King - +0.4%
2 M McDonald's logo McDonald's - -2.5%
3 T Taco Bell logo Taco Bell - -4.2%
4 W Wendy's logo Wendy's - -10.8%
5 C Carl's Jr. logo Carl's Jr. - -13.9%
  • Chick-fil-A
  • Jack in the Box
  • McDonald's
  • Panda Express
  • In-N-Out Burger
  • Taco Bell
  • Wendy's
  • Other tracked chains

Store footprint

Store map

59 tracked store locations in Santa Maria-Santa Barbara, CA. The 7 largest tracked chains are highlighted.

  • Chick-fil-A (2)
  • Jack in the Box (9)
  • McDonald's (13)
  • Panda Express (8)
  • In-N-Out Burger (2)
  • Taco Bell (6)
  • Wendy's (3)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.