Trends · data through September 2026

Family Restaurants & Diners in San Francisco-Oakland-Fremont, CA

Iceflower tracks 116 stores from 59 family restaurants & diners in San Francisco-Oakland-Fremont, CA. ButtercuP grew fastest over the last year, ahead of Denny's and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
59
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family restaurants & diners

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ButtercuP and Denny's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B ButtercuP - +12.5%
2 D Denny's logo Denny's ▲1 +6.9%
3 I IHOP logo IHOP ▲1 +6.1%
4 B Black Bear Diner logo Black Bear Diner ▼2 -12.1%
  • IHOP
  • Denny's
  • Black Bear Diner
  • ButtercuP
  • Mel's Drive-In
  • Harry's Hofbrau
  • Digger's Diner
  • Other tracked chains

Store footprint

Store map

116 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • IHOP (22)
  • Denny's (20)
  • Black Bear Diner (9)
  • ButtercuP (3)
  • Mel's Drive-In (2)
  • Harry's Hofbrau (2)
  • Digger's Diner (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 I IHOP logo IHOP 22
  • 2 D Denny's logo Denny's 20
  • 3 B Black Bear Diner logo Black Bear Diner 9
  • 4 B ButtercuP 3
  • 5 M Mel's Drive-In 2
  • 6 H Harry's Hofbrau 2
  • 7 D Digger's Diner 2
  • 8 L Lumpy's Diner 2
  • 9 T The Original Mels Diner 2
  • 10 B Brown Sugar Kitchen 2
  • 11 T Tastebuds 2
  • 12 J Jim's Restaurants 1
  • 13 C Chestnut Diner 1
  • 14 M Martha's Restaurant 1
  • 15 S Shari's logo Shari's 1
  • 16 F Family Cafe 1
  • 17 O Oliver Fish House 1
  • 18 L Local Diner 1
  • 19 L Little Skillet 1
  • 20 D David's Delicatessen and Diner 1
  • 21 U UCSF Cafeteria 1
  • 22 L Lena's Soul Food 1
  • 23 A Art's Cafe 1
  • 24 W Waffle House logo Waffle House 1
  • 25 C Chevron Park Plaza Cafe 1
  • 26 S Soul Groove 1
  • 27 B Blue Sky Restaurant 1
  • 28 G Genentech B35 Cafeteria 1
  • 29 P Prospect Park Grille 1
  • 30 D Diablo Cafe 1
  • 31 L Lady J's Soul Food 1
  • 32 F Farm House 1
  • 33 K Kowbird 1
  • 34 N Nana's Kitchen 1
  • 35 S St. Francis Fountain 1
  • 36 O Orwood Resort 1
  • 37 O Orphan Andy's 1
  • 38 S Sequoia Diner 1
  • 39 L Lori's Diner 1
  • 40 J Jim's On the Course 1
  • 41 T Town Fare 1
  • 42 1 #1 Seafood & Chicken 1
  • 43 T Tennessee Grill 1
  • 44 S Seal Rock 1
  • 45 P Pegasus 1
  • 46 D Dixon's 1
  • 47 B Burdell 1
  • 48 B Brother's Restaurant 1
  • 49 B Brenda's 1
  • 50 B Biscuits & Blues 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →