Trends · data through July 2026

Leisure & Travel trends in Salt Lake City-Murray, UT

Iceflower tracks 281 stores from 234 leisure & travel chains in Salt Lake City-Murray, UT. Holiday Inn Express & Suites grew fastest over the last year, ahead of Choice Hotels and Cinemark.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
234
Tracked stores
281
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - +10.3%
2 C Choice Hotels logo Choice Hotels - +5.7%
3 C Cinemark logo Cinemark ▲1 -0.1%
4 C C-A-L Ranch Stores logo C-A-L Ranch Stores - -0.7%
5 F Fairfield Inn & Suites logo Fairfield Inn & Suites - -1.9%
6 R Residence Inn logo Residence Inn - -19.8%
7 M Megaplex Theatres logo Megaplex Theatres ▼1 -25.7%
  • Hotel
  • Movie Theater
  • Golf Course
  • Park
  • Entertainment Location
  • Music Venue
  • Resort
  • Other categories

Store footprint

Store map

281 tracked store locations in Salt Lake City-Murray, UT, colored by category.

  • Hotel (68)
  • Movie Theater (22)
  • Golf Course (20)
  • Park (19)
  • Entertainment Location (16)
  • Music Venue (14)
  • Resort (12)
  • Other categories

Top tracked chains by store count

More trends

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