Trends · data through July 2026

Fast Food Restaurants in Norwich-New London-Willimantic, CT

Iceflower tracks 42 stores from 10 fast food restaurants chains in Norwich-New London-Willimantic, CT. Dairy Queen grew fastest over the last year, ahead of McDonald's and Taco Bell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
42
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast food restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen - +13.9%
2 M McDonald's logo McDonald's - +10.3%
3 T Taco Bell logo Taco Bell - -2.8%
4 B Burger King logo Burger King - -7.4%
5 K KFC logo KFC - -9.2%
6 W Wendy's logo Wendy's - -17.1%
  • McDonald's
  • Wendy's
  • Taco Bell
  • Burger King
  • KFC
  • Dairy Queen
  • Five Guys
  • Other tracked chains

Store footprint

Store map

42 tracked store locations in Norwich-New London-Willimantic, CT. The 7 largest tracked chains are highlighted.

  • McDonald's (15)
  • Wendy's (5)
  • Taco Bell (3)
  • Burger King (5)
  • KFC (3)
  • Dairy Queen (6)
  • Five Guys (2)
  • Other tracked chains

Top tracked chains by store count

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