Trends · data through July 2026

Coffee Shops in Norwich-New London-Willimantic, CT

Iceflower tracks 32 stores from 13 coffee shops chains in Norwich-New London-Willimantic, CT.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
32
Consumer panel
130M+

Growth ranking

Fastest-growing tracked coffee shops chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Panera Bread sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Starbucks logo Starbucks - -2.5%
2 P Panera Bread logo Panera Bread - -5.9%
  • Starbucks
  • Panera Bread
  • Muddy Waters Cafe
  • Lucille's Cafe
  • Washington Street Coffee House
  • Wicked Southern Coffee
  • Zest Coffee Bar
  • Other tracked chains

Store footprint

Store map

32 tracked store locations in Norwich-New London-Willimantic, CT. The 7 largest tracked chains are highlighted.

  • Starbucks (18)
  • Panera Bread (3)
  • Muddy Waters Cafe (1)
  • Lucille's Cafe (1)
  • Washington Street Coffee House (1)
  • Wicked Southern Coffee (1)
  • Zest Coffee Bar (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Starbucks logo Starbucks 18
  • 2 P Panera Bread logo Panera Bread 3
  • 3 M Muddy Waters Cafe 1
  • 4 L Lucille's Cafe 1
  • 5 W Washington Street Coffee House 1
  • 6 W Wicked Southern Coffee 1
  • 7 Z Zest Coffee Bar 1
  • 8 M Macondo 1
  • 9 D Dexter's Smoothie Coffee Vault 1
  • 10 I Indulge Coffee and Sandwich Company 1
  • 11 S Sweet Aroma Coffeehouse & Bakery 1
  • 12 T The Lamplighter Trading Company 1
  • 13 G Grounded Coffee Shop 1

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