Growth
Cinco de Mayo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinco de Mayo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 48 | C Cinco de Mayo | +17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Cinco de Mayo locations across 21 US states.
Tracked stores by state
- New Jersey 5
- Illinois 4
- Florida 3
- Maryland 3
- California 2
- Kentucky 2
- Michigan 2
- Ohio 2
- Texas 2
- Alabama 1
- Georgia 1
- Iowa 1
- Mississippi 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Cinco de Mayo
Tracked chains Cinco de Mayo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Paddock
100
C
Coliseum Liquors
97
P
Panos Fresh Market
78
R
Rock Creek Quick Mart
73
W
Wild Cat Saloon
69
S
Shenanigans Wines and Spirits
62
B
Big Daddy Liquor
58
S
S&G
57
W
Warrior River
52
B
Buckeye Broadband
52
Buckeye Broadband
52
More trends