Growth
Cinco de Mayo against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinco de Mayo's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Cinco de Mayo locations across 14 US states.
Tracked stores by state
- Florida 2
- Michigan 2
- Alabama 1
- California 1
- Illinois 1
- Kentucky 1
- Maryland 1
- New Jersey 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Cinco de Mayo
Tracked chains Cinco de Mayo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Coliseum Liquors
100
T
The Hills Church
95
P
Panos Fresh Market
80
T
The Paddock
80
R
Rockford
65
S
Shenanigans Wines and Spirits
62
B
Big Daddy Liquor
59
C
Cinco De Mayo Authentic Mexican Restaurant
50
C
Cinco de Mayo Mexican Cuisine
50
B
Big Cat Liquor
49
More trends