Growth
Tacos El Tio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Tio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Tacos El Tio locations across 8 US states.
Tracked stores by state
- Illinois 7
- California 3
- New Jersey 2
- Alabama 1
- Kansas 1
- Kentucky 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Tacos El Tio
Tracked chains Tacos El Tio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Murphy's Fresh Markets
100
M
Murphy's Marketplace
90
Murphy's Marketplace
90
S
Spotts Hardware
79
C
Canal's Wines Unlimited, Inc.
68
K
Kings Grant Wines & Liquors
66
B
Boardwalk Honda
65
L
La Campagnola Restaurant & Bar
62
B
Braddock's Tavern
54
V
Ventura's Offshore Cafe
52
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