Growth
Tacos El Tio against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Tio's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Tacos El Tio locations across 6 US states.
Tracked stores by state
- Illinois 5
- New Jersey 2
- Alabama 1
- California 1
- Kentucky 1
- Virginia 1
Customer overlap
Who shops at Tacos El Tio
Tracked chains Tacos El Tio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Murphy's Fresh Markets
100
M
Murphy's Marketplace
99
Murphy's Marketplace
99
T
Taunton Forge Liquors
79
Taunton Forge Liquors
79
S
Spotts Hardware
78
K
Kings Grant Wines & Liquors
69
C
Canal's Wines Unlimited, Inc.
64
L
La Campagnola Restaurant & Bar
62
B
Boardwalk Honda
58
B
Braddock's Tavern
48
W
White Horse Winery
48
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