Growth
Mamas & Papas against its category
The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mamas & Papas's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
21 tracked Mamas & Papas locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- East of England 3
- London 3
- North West 3
- Scotland 3
- Yorkshire and The Humber 3
- South East 2
- East Midlands 1
- North East 1
- Northern Ireland 1
- West Midlands 1
Customer overlap
Who shops at Mamas & Papas
Tracked chains Mamas & Papas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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