Growth
Old Chicago against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Old Chicago's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 42 |
O
Old Chicago
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Old Chicago locations across 25 US states.
Customer overlap
Who shops at Old Chicago
Tracked chains Old Chicago customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
WyHy Federal Credit Union
96
WyHy Federal Credit Union
96
R
Rocky Mountain Discount Sports
33
E
Ellsworth AFB Commissary
32
H
Hat Six Travel Center
30
Hat Six Travel Center
30
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