Trends · data through September 2026

Upscale & Natural Grocers in London

Iceflower tracks 362 stores from 80 upscale & natural grocers in London. M&S Simply Food grew fastest over the last year, ahead of Grape Tree and Waitrose & Partners.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
80
Tracked stores
362
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Grape Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +15.5%
2 G Grape Tree logo Grape Tree - +12.1%
3 W Waitrose & Partners logo Waitrose & Partners - -20.0%
  • M&S Simply Food
  • Waitrose & Partners
  • Whole Foods Market
  • Abel & Cole Limited
  • M&S Foodhall
  • Mir Food Centre2
  • Bayley & Sage
  • Other tracked chains

Store footprint

Store map

362 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • M&S Simply Food (162)
  • Waitrose & Partners (99)
  • Whole Foods Market (7)
  • Abel & Cole Limited (1)
  • M&S Foodhall (4)
  • Mir Food Centre2 (1)
  • Bayley & Sage (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 M M&S Simply Food logo M&S Simply Food 162
  • 2 W Waitrose & Partners logo Waitrose & Partners 99
  • 3 B Bayley & Sage logo Bayley & Sage 8
  • 4 W Whole Foods Market logo Whole Foods Market 7
  • 5 G Grape Tree logo Grape Tree 5
  • 6 M M&S Foodhall 4
  • 7 R Revital logo Revital 2
  • 8 O Organico 2
  • 9 H Haelan Centre 2
  • 10 P Plenty SE13 1
  • 11 G Goods Grocery 1
  • 12 N Nuts About Nuts 1
  • 13 V Vimi's 1
  • 14 D Down to Earth 1
  • 15 H Health Zone Shop and Clinic 1
  • 16 W Well Being Health Foods 1
  • 17 B Bloomsbury Health Store 1
  • 18 C Chats Organic 1
  • 19 G Green and Flavour 1
  • 20 L LittleBig Treats 1
  • 21 P Parkway Greens 1
  • 22 A Abby Food and Wine 1
  • 23 V Village Wholefoods N1 1
  • 24 G Grains & Green 1
  • 25 H Health First 1
  • 26 T The Fruit Garden 1
  • 27 G Green House CBD Specialists 1
  • 28 G Green Shoots Of Curzon 1
  • 29 L La Amazonas 1
  • 30 G Greens & Grocers 1
  • 31 S Sans Store 1
  • 32 S Simply Organic 1
  • 33 G Gym Mezze 1
  • 34 C Cherry Tree N2 1
  • 35 F Four Seasons Mini Market 1
  • 36 C Cups & Jars 1
  • 37 H Highgate Wholefoods 1
  • 38 A Alkaline Roots Mini-Market 1
  • 39 H Harringay Local Store 1
  • 40 U Urban Native Organic & Wholefoods 1
  • 41 F Falafel home 1
  • 42 T Tierra Verde 1
  • 43 T Turmeric and Honey logo Turmeric and Honey 1
  • 44 R Raw Beauty Lab 1
  • 45 G Greenlands Health Foods 1
  • 46 T Traditional Ro 1
  • 47 H Healthmatters Health Store 1
  • 48 N Natural Market 1
  • 49 D Dizz Food 1
  • 50 S Shop On The Hill 1

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