Growth
Grape Tree against its category
The biggest tracked UK upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Grape Tree's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
M&S Simply Food
|
+14.0% |
| 2 |
W
Waitrose & Partners
|
-20.8% |
| 3 |
B
Booths
|
+4.7% |
| 4 | M M&S Foodhall | +15.7% |
| 5 |
W
Whole Foods Market
|
- |
| 6 |
G
Grape Tree
|
+2.4% |
| 7 | A Abel & Cole Limited | +3.7% |
| 8 | M MFG Viking-Londis | - |
| 9 |
F
Fresh Market
|
- |
| 10 | M Mir Food Centre2 | - |
Share of tracked category spend, indexed
Store footprint
Store map
139 tracked Grape Tree locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- South East 34
- South West 31
- East of England 18
- West Midlands 17
- East Midlands 9
- Wales 7
- London 6
- North West 6
- Yorkshire and The Humber 6
- North East 3
- Scotland 2
Customer overlap
Who shops at Grape Tree
Tracked chains Grape Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pak Foods
39
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