Trends · data through September 2026

Discount Grocers in London

Iceflower tracks 333 stores from 9 discount grocers in London. Way 2 Save grew fastest over the last year, ahead of Food 4 Less and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 9
Tracked stores: 333
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked discount grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Way 2 Save and Food 4 Less sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	W Way 2 Save	-	+19.2%
2	F Food 4 Less	-	+9.2%
3	A ALDI	-	-2.0%
4	L Lidl	-	-5.4%

Lidl
ALDI
Iceland
Farmfoods
Way 2 Save
Buy 2 Save
Where 2 Save
Other tracked chains

Store footprint

Store map

333 tracked store locations in London. The 7 largest tracked chains are highlighted.

Lidl (124)
ALDI (61)
Iceland (123)
Farmfoods (12)
Way 2 Save (5)
Buy 2 Save (2)
Where 2 Save (1)
Other tracked chains

Top tracked chains by store count

1 L Lidl 124
2 I Iceland 123
3 A ALDI 61
4 F Farmfoods 12
5 W Way 2 Save 5
6 F Food 4 Less 4
7 B Buy 2 Save 2
8 W Where 2 Save 1
9 S Super Saver 1

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