Trends · data through July 2026

Historic Sites in London

Iceflower tracks 187 stores from 167 historic sites chains in London. London grew fastest over the last year, ahead of Brixton and London Eye.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
167
Tracked stores
187
Consumer panel
130M+

Growth ranking

Fastest-growing tracked historic sites chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. London and Brixton sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L London - +1.3%
2 B Brixton logo Brixton - -14.4%
3 L London Eye - -17.6%
  • London
  • London Eye
  • Tower Hamlets
  • Lewisham
  • Kingsbury
  • The Highway
  • Paddington
  • Other tracked chains

Store footprint

Store map

187 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • London (7)
  • London Eye (4)
  • Tower Hamlets (1)
  • Lewisham (2)
  • Kingsbury (1)
  • The Highway (1)
  • Paddington (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 L London 7
  • 2 L London Eye 4
  • 3 B Brixton logo Brixton 3
  • 4 T Tate Modern 2
  • 5 B Buckingham Palace 2
  • 6 T The Green 2
  • 7 R Riverside 2
  • 8 L Leyton 2
  • 9 B Belvedere 2
  • 10 G Gants Hill 2
  • 11 P Paddington 2
  • 12 L Lewisham 2
  • 13 R Rockaway 1
  • 14 G Golborne Road 1
  • 15 W Whittington's Cat Statue 1
  • 16 T The Catford Cat 1
  • 17 S Seven Sisters Road 1
  • 18 U Upper Holloway 1
  • 19 S Sherlock Holmes Statue 1
  • 20 C Croydon & District Masonic Hall 1
  • 21 W Westbourne Grove 1
  • 22 B Bermondsey 1
  • 23 B Barnehurst 1
  • 24 G Guard House 1
  • 25 A Abridge 1
  • 26 B Blackbird 1
  • 27 M Monken Hadley 1
  • 28 G Greater London House 1
  • 29 S Stockwell 1
  • 30 T Tower Hamlets 1
  • 31 R Royal Oak Court 1
  • 32 A Admiralty Arch 1
  • 33 H Haggerston 1
  • 34 L Locksbottom 1
  • 35 H Hackney Cut 1
  • 36 T Trinity Arms 1
  • 37 W West Ham 1
  • 38 R Royal Albert Wharf 1
  • 39 B Buckingham Palace Garden London 1
  • 40 U Upton Gardens 1
  • 41 B Butler's Wharf 1
  • 42 A Addiscombe 1
  • 43 U Upminster 1
  • 44 C Copenhagen Court 1
  • 45 K Kennington 1
  • 46 E Ebbsfleet Valley 1
  • 47 B Barking and Dagenham 1
  • 48 H Hampton Court Palace 1
  • 49 C Chislehurst Caves 1
  • 50 L Ludgate Square 1

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