Trends · data through September 2026

Hotels & Rentals in London

Iceflower tracks 546 stores from 396 hotels & rentals in London. The George grew fastest over the last year, ahead of Travelodge and Riverside.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
396
Tracked stores
546
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels & rentals

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The George and Travelodge sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The George - +5.6%
2 T Travelodge logo Travelodge ▲1 +0.1%
3 R Riverside - -0.2%
4 P Premier Inn logo Premier Inn - -0.9%
5 N Notting Hill ▲2 -4.4%
6 H Holiday Inn Express logo Holiday Inn Express ▲1 -7.1%
7 H Hilton logo Hilton ▼1 -17.2%
8 S St Christopher's Inn logo St Christopher's Inn ▼1 -17.3%
9 F Four Seasons logo Four Seasons ▼1 -21.9%
10 T The Grand - -30.0%
11 H Holiday Inn logo Holiday Inn ▼1 -37.6%
  • Belgrave House
  • Premier Inn
  • Woolwich
  • Millennium & Copthorne Hotels at Chelsea Football Club
  • The Stratford
  • Ilford
  • booking.com
  • Other tracked chains

Store footprint

Store map

546 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Belgrave House (1)
  • Premier Inn (58)
  • Woolwich (3)
  • Millennium & Copthorne Hotels at Chelsea Football Club (1)
  • The Stratford (1)
  • Ilford (2)
  • booking.com (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Premier Inn logo Premier Inn 58
  • 2 T Travelodge logo Travelodge 32
  • 3 T The George 12
  • 4 H Holiday Inn Express logo Holiday Inn Express 10
  • 5 I ibis logo ibis 8
  • 6 H Holiday Inn logo Holiday Inn 7
  • 7 H Hilton logo Hilton 4
  • 8 S St Christopher's Inn logo St Christopher's Inn 4
  • 9 K King's Cross logo King's Cross 4
  • 10 F Four Seasons logo Four Seasons 3
  • 11 N Notting Hill 3
  • 12 T The Grand 3
  • 13 R Riverside 3
  • 14 W Woolwich 3
  • 15 N Novotel logo Novotel 2
  • 16 C Clayton Hotel 2
  • 17 M Marriott Hotels logo Marriott Hotels 2
  • 18 T The Connaught 2
  • 19 T The Hoxton logo The Hoxton 2
  • 20 R Royal Garden Hotel 2
  • 21 S South Kensington 2
  • 22 I Ilford 2
  • 23 T TRIBE London Canary Wharf 1
  • 24 Z Z Hotels 1
  • 25 M Mandarin Oriental 1
  • 26 M Marriott logo Marriott 1
  • 27 S South Place Hotel 1
  • 28 M May Fair Hotel 1
  • 29 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites 1
  • 30 1 11 Cadogan Gardens 1
  • 31 N Novotel London Tower Bridge 1
  • 32 S SACO Waterloo 1
  • 33 F Fellows Court 1
  • 34 H Hotel 1
  • 35 I Ibis London Earls Court 1
  • 36 M Maldron Hotel logo Maldron Hotel 1
  • 37 N NYX Hotel London Holborn 1
  • 38 G Grays London 1
  • 39 H Hilton London Canary Wharf 1
  • 40 N Novotel London Greenwich 1
  • 41 L London New Cross 1
  • 42 B Broadwick Soho 1
  • 43 T The Chelsea Harbour Hotel 1
  • 44 T The Z Hotel Soho 1
  • 45 H Hilton London Bankside 1
  • 46 D DoubleTree by Hilton logo DoubleTree by Hilton 1
  • 47 R Royal National Hotel 1
  • 48 N No.8 Tottenham 1
  • 49 V Virgin Hotels logo Virgin Hotels 1
  • 50 H Hotel Indigo logo Hotel Indigo 1

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