Growth
The Breakfast Club against its category
The biggest tracked UK breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Breakfast Club's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Breakfast Club
|
-18.1% |
| 2 |
S
Stack & Still
|
-15.9% |
| 3 | S Sunday | - |
| 4 | T The Pantry | -12.5% |
| 5 |
T
Taste Perthshire
|
- |
| 6 | T The Brunch and Cocktail Club | +15.9% |
| 7 | T The Early Bird | +1.0% |
| 8 | B Brunch | -22.9% |
| 9 | B Bluebird Cafe | -15.4% |
| 10 |
T
The Good Egg
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Breakfast Club locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 8
- South East 2
- East of England 1
- Other 1
Customer overlap
Who shops at The Breakfast Club
Tracked chains The Breakfast Club customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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