Growth
Winchell's Donut House against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Winchell's Donut House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 43 |
W
Winchell's Donut House
|
+12.7% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked Winchell's Donut House locations across 5 US states.
Tracked stores by state
- California 32
- Colorado 11
- Kentucky 1
- Nebraska 1
- Nevada 1
Customer overlap
Who shops at Winchell's Donut House
Tracked chains Winchell's Donut House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Banners
36
S
Shamrock Bar & Grille
35
V
Vallarta
34
Vallarta
34
M
Malone's Palomar
31
Malone's Palomar
31
R
Ramsey's Diner
31
G
Greeley
28
Greeley
28
G
Good Foods Co-op
28
T
The Cellar Bar & Grille
27
C
Critchfield Meats Family Market
27
More trends