Growth
Winchell's Donut House against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Winchell's Donut House's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 72 |
W
Winchell's Donut House
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Winchell's Donut House locations across 4 US states.
Tracked stores by state
- California 19
- Colorado 8
- Kentucky 1
- Nevada 1
Customer overlap
Who shops at Winchell's Donut House
Tracked chains Winchell's Donut House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Corporate Plaza
95
B
Banners
83
S
Shamrock Bar & Grille
80
R
Ramsey's Diner
72
M
Malone's Palomar
70
Malone's Palomar
70
V
Vallarta
63
Vallarta
63
T
The Cellar Bar & Grille
63
K
Kroger Field
55
T
Tower Market
51
More trends