Growth
Warhammer against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Warhammer's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.2% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-22.8% |
| 4 |
S
Spirit Halloween
|
-35.5% |
| 5 |
W
Wild Birds Unlimited
|
-5.0% |
| 6 | H HobbyTown | -6.2% |
| 7 |
W
Warhammer
|
+8.1% |
| 8 |
B
Blick Art Materials
|
-3.4% |
| 9 | H Hobby Chest of Jacksonville | -31.1% |
| 10 |
C
Craft Warehouse
|
+17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Warhammer locations across 19 US states.
Tracked stores by state
- Virginia 6
- California 4
- Maryland 3
- Florida 2
- Illinois 2
- Kentucky 2
- North Carolina 2
- Ohio 2
- Texas 2
- Utah 2
- Wisconsin 2
- Colorado 1
- Idaho 1
- Indiana 1
- Michigan 1
- New York 1
- Oregon 1
- Pennsylvania 1
- Washington 1
Customer overlap
Who shops at Warhammer
Tracked chains Warhammer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Miso's Game Room and Collectibles
100
A
ABU Games
92
ABU Games
92
G
Gamers Guild
68
Gamers Guild
68
Y
Yottaquest
61
T
The Game Preserve
60
T
Tower of Games
55
Tower of Games
55
F
Flipside Gaming
48
E
End Zone Hobby Center
37
B
Brute Force Games
34
More trends