Growth
The Exchange against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Exchange's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BoxLunch
|
+3.4% |
| 2 |
W
Warhammer
|
-0.4% |
| 3 | H HobbyTown | -13.8% |
| 4 |
D
Disney Store
|
+17.8% |
| 5 | T The Exchange | +3.0% |
| 6 |
N
Newbury Comics
|
+13.2% |
| 7 |
V
Vintage Stock
|
- |
| 8 | G Game Haven | - |
| 9 | C Coliseum of Comics | +8.6% |
| 10 |
F
FYE
|
-39.3% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked The Exchange locations across 16 US states and DC.
Tracked stores by state
- Ohio 15
- Pennsylvania 6
- Indiana 2
- Texas 2
- Colorado 1
- District of Columbia 1
- Georgia 1
- Illinois 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New York 1
- Utah 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at The Exchange
Tracked chains The Exchange customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
West Point Commissary
98
I
Island Market
63
A
Attic Record Store Inc
40
N
New Dimension Comics
37
S
Sweets and Geeks
34
Sweets and Geeks
34
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