Growth
UGG against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks UGG's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
| 60 |
U
UGG
|
-86.6% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked UGG locations across 18 US states.
Tracked stores by state
- California 6
- New Jersey 4
- Illinois 3
- New York 3
- Pennsylvania 3
- Virginia 3
- Georgia 2
- Maryland 2
- Ohio 2
- Connecticut 1
- Florida 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Nevada 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at UGG
Tracked chains UGG customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lewis Fresh Market
79
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