Growth
The Scoop against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Scoop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 157 | T The Scoop | +10.3% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked The Scoop locations across 12 US states.
Tracked stores by state
- New York 5
- Illinois 4
- Michigan 2
- Pennsylvania 2
- Tennessee 2
- California 1
- Florida 1
- Indiana 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
- Utah 1
Customer overlap
Who shops at The Scoop
Tracked chains The Scoop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gregg's Market Place
100
E
El Azul Grande
63
M
Made To Crave
61
R
Rush on Main
54
P
Prestonsburg
51
S
Salty Cowboy
44
T
Tipsy Mermaid
44
N
Noah Grant's Grill House & Raw Bar
42
T
The Extra Mile
40
T
The Zionsville Public House
40
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