Growth
The Paleta Bar against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paleta Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 124 | T The Paleta Bar | -2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked The Paleta Bar locations across 7 US states.
Tracked stores by state
- New Mexico 11
- Texas 4
- Arizona 2
- California 2
- Colorado 2
- Kansas 1
- Nevada 1
Customer overlap
Who shops at The Paleta Bar
Tracked chains The Paleta Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Avanyu Travel Plaza
96
C
Crackin' Crab
92
W
Warrior Fuel
89
L
Latitudes
65
F
Fusion Tacos
65
B
Black Mesa Travel Center
62
F
Fusion Tacos Pojoaque Kicks
59
E
El Parasol
57
El Parasol
57
More trends