Growth
The Beauty Room against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Beauty Room's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 104 | T The Beauty Room | +17.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Beauty Room locations across 10 US states.
Tracked stores by state
- North Carolina 2
- Tennessee 2
- Alaska 1
- Georgia 1
- Hawaii 1
- Michigan 1
- New Jersey 1
- New Mexico 1
- New York 1
- Ohio 1
Customer overlap
Who shops at The Beauty Room
Tracked chains The Beauty Room customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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