Growth
Hello Sugar against its category
The biggest tracked US personal services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hello Sugar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-3.6% |
| 2 |
W
Waxing the City
|
- |
| 3 |
B
Brazilian Wax by Andreia
|
+5.9% |
| 4 | S Sugaring NYC | +9.8% |
| 5 | B Brazilian Wax and Spa By Claudia | -8.1% |
| 6 | R Rio Body Wax | +7.1% |
| 7 |
H
Hello Sugar
|
- |
| 8 |
W
Waxxpot
|
-12.0% |
| 9 |
A
Anastasia Beverly Hills Brow Studio at Nordstrom
|
-5.4% |
| 10 | K Knockout Beauty Bar | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Hello Sugar locations across 10 US states.
Tracked stores by state
- Arizona 5
- Texas 2
- Virginia 2
- Florida 1
- Idaho 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Hello Sugar
Tracked chains Hello Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sugar House Day Spa & Salon
100
C
Corporate Care
11
M
Meridian Main Street Market
9
H
Harris Law Firm
8
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