Growth
Sugar Rush against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sugar Rush's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Sugar Rush locations across 11 US states.
Customer overlap
Who shops at Sugar Rush
Tracked chains Sugar Rush customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Palmer's Quick Stop
100
C
Coden Grocery and Gas Station
100
K
Kains Mexican Grill
98
B
Bayou Pharmacy
91
B
Bayou Package Store
89
P
Phnom Penh Fusion
86
S
Sidney's
81
B
Bayou Lumber Company
73
P
Palmers Grocery Store
70
B
Bayou Seafood Company LLC
57
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