Growth
On The Border Mexican Grill & Cantina against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks On The Border Mexican Grill & Cantina's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
95 tracked On The Border Mexican Grill & Cantina locations across 29 US states.
Tracked stores by state
- Texas 28
- Michigan 6
- Arkansas 5
- Colorado 5
- North Carolina 5
- California 4
- New Jersey 4
- Pennsylvania 4
- Arizona 3
- Illinois 3
- Indiana 3
- Connecticut 2
- Kansas 2
- Maryland 2
- New York 2
- Oklahoma 2
- Tennessee 2
- Virginia 2
- Florida 1
- Georgia 1
- Iowa 1
- Massachusetts 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- Ohio 1
- Rhode Island 1
- South Carolina 1
- South Dakota 1
Customer overlap
Who shops at On The Border Mexican Grill & Cantina
Tracked chains On The Border Mexican Grill & Cantina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
MCAS Miramar Commissary
100
Timmons Market
41
MCX Main Exchange
34
More trends