Growth
Mary's Mountain Cookies against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mary's Mountain Cookies's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Mary's Mountain Cookies locations across 6 US states.
Customer overlap
Who shops at Mary's Mountain Cookies
Tracked chains Mary's Mountain Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kabob King
100
H
Hays Market
83
Hays Market
83
C
Capitol Cinema
78
C
Clothes Pony & Dandelion Toys
74
P
Poudre Pet & Feed Supply
74
Poudre Pet & Feed Supply
74
F
FE Warren Commissary
68
G
Ginger and Baker
64
D
Dustin King Kittle Real Estate
61
L
Lima Coffee Roasters
59
More trends