Growth
Kiehl's against its category
The biggest tracked US skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kiehl's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fresh
|
-2.3% |
| 2 |
L
L'OCCITANE en Provence
|
+8.5% |
| 3 | S Skin Laundry | +17.7% |
| 4 |
K
Kiehl's
|
-10.8% |
| 5 |
L
L'Occitane
|
+6.4% |
| 6 |
W
Water's Edge Dermatology
|
-6.6% |
| 7 | T The Face Shop | -2.9% |
| 8 |
C
Clean Your Dirty Face
|
- |
| 9 |
A
Aesop
|
-32.0% |
| 10 |
T
The Body Shop
|
-28.2% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Kiehl's locations across 19 US states and DC.
Tracked stores by state
- California 9
- New York 3
- Massachusetts 2
- New Jersey 2
- Texas 2
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Illinois 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Minnesota 1
- North Carolina 1
- Oregon 1
- Pennsylvania 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Kiehl's
Tracked chains Kiehl's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zupan's Markets
100
P
PCC Community Markets
60
PCC Community Markets
60
B
Berkeley Bowl West
52
R
Rittenhouse Market
50
R
Riverwards Produce
43
Riverwards Produce
43
More trends