Growth
Clean Your Dirty Face against its category
The biggest tracked US skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Clean Your Dirty Face's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fresh
|
-2.3% |
| 2 |
L
L'OCCITANE en Provence
|
+8.5% |
| 3 | S Skin Laundry | +17.7% |
| 4 |
K
Kiehl's
|
-10.8% |
| 5 |
L
L'Occitane
|
+6.4% |
| 6 |
W
Water's Edge Dermatology
|
-6.6% |
| 7 | T The Face Shop | -2.9% |
| 8 |
C
Clean Your Dirty Face
|
- |
| 9 |
A
Aesop
|
-32.0% |
| 10 |
T
The Body Shop
|
-28.2% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Clean Your Dirty Face locations across 11 US states.
Tracked stores by state
- Colorado 3
- Florida 3
- Georgia 3
- South Carolina 2
- Arizona 1
- California 1
- Illinois 1
- Michigan 1
- North Carolina 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Clean Your Dirty Face
Tracked chains Clean Your Dirty Face customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
De Fer Coffee & Tea
70
De Fer Coffee & Tea
70
T
The Urban Tap
69
The Urban Tap
69
P
Palm Palm
60
D
Delanie's Coffee Shadyside
57
C
Coop De Ville
55
L
La Prima Espresso
53
A
Alta Via
48
Alta Via
48
M
Mad Mex
47
Mad Mex
47
More trends