Growth
Heavenly Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heavenly Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 165 | H Heavenly Donuts | -16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Heavenly Donuts locations across 9 US states.
Tracked stores by state
- California 4
- Oregon 2
- Texas 2
- Washington 2
- Connecticut 1
- Florida 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
Customer overlap
Who shops at Heavenly Donuts
Tracked chains Heavenly Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Red Leaf Organic Coffee
100
M
Minit Shop
97
B
Bob's Sporting Goods
94
K
Kaffeine Cafe Espresso
75
T
Three Rivers Mall
75
F
Fat Jack's Smoke Shack
74
T
Triangle Bowl
73
V
Vernie's Pizza
72
B
Boondox Liquor Plus
69
S
Stop & Save Food Mart
69
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