Growth
Liberty Tax against its category
The biggest tracked US tax preparation service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Liberty Tax's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&R Block
|
+0.8% |
| 2 |
J
Jackson Hewitt Tax Service
|
-35.4% |
| 3 |
L
Liberty Tax
|
-1.1% |
| 4 | E EG Tax | -3.6% |
| 5 |
K
Keystone Collections Group
|
-0.5% |
| 6 | Z Zappitelli Financial Services | -3.6% |
| 7 | I Idaho Tax & Bookkeeping Services, LLC | - |
| 8 | M Montgomery County Tax Pros | - |
| 9 | E Encinitas Vape & Smoke | - |
| 10 | M McAnnally Tax Service Inc | - |
Share of tracked category spend, indexed
Store footprint
Store map
89 tracked Liberty Tax locations across 29 US states and DC.
Tracked stores by state
- Virginia 9
- Maryland 7
- North Carolina 6
- Ohio 6
- Texas 6
- Alabama 5
- Pennsylvania 5
- California 4
- Florida 3
- Indiana 3
- Massachusetts 3
- New York 3
- Wisconsin 3
- Arizona 2
- Colorado 2
- Georgia 2
- Iowa 2
- Kentucky 2
- Michigan 2
- South Carolina 2
- Tennessee 2
- Utah 2
- Connecticut 1
- District of Columbia 1
- Idaho 1
- Illinois 1
- Missouri 1
- New Jersey 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at Liberty Tax
Tracked chains Liberty Tax customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fish's Quick Stop
100
1
1 Stop Wine and Spirits
62
K
Karsch's Village Market
24
B
Buchheit
16
B
Belmont Market
13
N
New London Commissary
11
M
Mi Tierra Supermarket
4
O
Oceana Commissary
4
Oceana Commissary
4
P
People's Credit Union
3
More trends